Fenway Health: Campaign Identity and Case Statement

Fenway Health has completed a campaign to support the building of a new ten-story facility in Boston. Our assignment was to develop a campaign identity and case statement that would engage and motivate potential donors.

We named the campaign "10 Stories" and designed the case statement around profiles of ten members of the Fenway community. Large-scale portraits of each person accompany the profiles, and fold-outs work to draw the viewer in. Architectural drawings bring the building to life, and a gift opportunities list suggests options for participation.